Cult of Elon is a special documentary from Vice News that traces the journey of Elon Musk and Tesla's success.

The piece highlights Elon's path to becoming one of the most influential and controversial businessmen and how he creates a devoted audience.

Cult of Elon is a documentary from Vice News that traces the journey of Elon Musk and Tesla's success.
The piece highlights Elon's path to becoming one of the most influential and controversial businessmen and how he creates a devoted audience.

Since the primary source of the documentary is internet content, the visual direction leans on glitch-like patterns; a surreal tech and digital world founded by overlapping images still loading and shaped from the assemblage of different pieces of information.